With the world going online, digital marketing skills have grabbed massive attention over the past few years. As more and more businesses move to the digital space or work on establishing an online presence, the need for skilled digital marketing professionals is getting bigger each day.
Now, digital marketing is an arena that requires one to have multiple skills. It can get quite overwhelming for an individual to figure out which skill to target. So, we reached out to Riddhi Chhabria Asrani, CEO and Founder of All Stars Digital, a digital marketing and brand scaling agency, to help us understand the skills needed to stay relevant in the digital marketing industry. Read on to know the skills that can not just help you stay relevant but also thrive in this industry, as shared by Riddhi.
via GIPHY
1. Market Research Skills
As customer-centric digital marketing and market insights become more and more significant, using market research to segment audiences, monitor digital marketing trends, and analyse the needs of the audience across different channels will be of utmost importance. So, know your audience.
2. Design Thinking Skills
Design thinking involves understanding your consumers’ perspectives and creating innovative solutions for them. It enables marketers to design solutions for problems through the articulation of ideas and effective collaboration with others. Good design is subjective. You will never be able to please everyone, so try focus groups to understand what your audience resonates with the most.
3. Copywriting Skills
Good copywriting skills are extremely important if your brand wants to stand out from the crowd. The art of copywriting includes writing content that has exciting headlines and captions to engage the audience on digital platforms. Wordplay is a game not many manage to master.
4. Video Marketing Skills
Video marketing is expected to keep growing in 2022. It is the ideal medium for storytelling and for conveying information and is one of the most valuable skills needed for being successful in digital marketing. With Instagram Reels, all brands are more and more inclined to creating video content. Another fact, it’s easier to engage your audience with video instead of just words.
5. Audio Marketing Skills
Audio content has enormous potential for digital marketers and can be used to promote any product or service. It is a great way to reach new customers and a wonderful tool for customer retention and loyalty. Here’s a tip: Try getting nostalgic; there’s nothing people love more than nostalgia.
via GIPHY
